Usage of MVC Marks

MVC Certification Mark/logo and Accreditation Mark. 

1.0 PURPOSE

The purpose of this document is to define the limitations of the use of the MVC Certification Mark/Logo and the Accreditation Mark.

2.0 SCOPE

Applicable to all companies approved by MVC for EMS/QMS under the terms of accreditation granted to MVC by Applicable for all Companies certified by MVC for  FSMS, EMS, OHSAS , QMS, HACCP, ISO 27001 , ISO 20000 and many more standards

3.0 Procedure for MVC and Accreditation Mark/Logo

3.1 Organizations certified by MVC for FSMS , OHSAS , EMS, QMS , HACCP , Kosher and other standards under accreditation marks are entitled to use mark/logo in association with the appropriate MVC Certification mark.

 

3.1.1 An approved company can only use the Accreditation Mark Mark/Logo as an integral part of MVC’s Certification Mark/Logo.

3.2 Following receipt of a MVC Approval Certificate approved companies are entitled to use the appropriate Mark/Logo under the conditions detailed below:

  1. The MVC Certification Mark/Logo may be reproduced in any size. The configuration shown in Paragraph 3.1 must be strictly adhered to.
  2. When using the MVC Certification/Accreditation Mark Marks together, the size of the Accreditation Mark mark must not exceed the size of the MVC Mark/Logo.
  3. The MVC Certification and AIAO-BAR Marks must not be used to represent activities outside of the approved company’s scope of approval.
  4. The MVC Certification Mark may only be reproduced as follows:
    1. In any color of the documents printing (special colors other than customers colors are not required)
    2. In Royal Blue, or Teal as specified in Graphic Code PMS 320 or PMS 321.
    3. In Gold, or in the predominant color of the document’s printing.
    4. In a color that is in clear contrast with the background color, enough to clearly identify and display the entire mark.
    5. In a size which makes all features clearly distinguishable.
  • The mark may be embossed into the material described above.
  • The AIAS Accreditation Mark shall be reproduced:
  1. In Black, or in Gold, or in the predominant color of the letterhead or printing, or any contrasting color.
  2. On a clearly contrasting background; the Mark may be reversed (i.e., negative of the above example) provided the background on which it is displayed is dark enough to clearly identify and display the entire mark; in a size which makes all features clearly distinguishable.

4.0 MISUSE

The MVC and AIAS Mark/Logos may be used on product packaging per the above guidelines, but not in a way suggesting product approval, as they apply only to Environmental/Quality Management Systems approval.

Misuse of the Marks/Logos (or Certificate) will result in the following actions:

  1. Innocent misuse – immediate withdrawal of the offending literature by the Client or suspension of the approval until misuse is rectified. If action is not taken to rectify the misuse within a reasonable time, the approval will be withdrawn.
  2. Negligent/Fraudulent Misuse – withdrawal of approval together with publication of the reason for withdrawal. Misuse is deemed negligent/fraudulent where the Mark/Logo is knowingly or carelessly misused. Repeated “innocent” misuse would be deemed negligent.

5.0 WITHDRAWAL OF APPROVAL

In the event that approval is withdrawn, the Client shall immediately cease use and distribution of any literature, stationery, etc., bearing the Mark/Logo. Artwork supplied and copies of approval certificates are to be returned to MVC.

6.0 CONTRACTUAL OBLIGATION

Correct use of the MVC Certification and AIAS Marks/Logos (or Certificate) is a contractual obligation that the Client undertakes to comply with as per MVC’s Standard Contract.

Where the MVC Certification and AIAS Marks/Logos have been used by the Client, their use is to be reviewed at all surveillance and triennial visits to ensure that their use is correct and in accordance with procedures issued to the company. Any misuse of logos should be brought to the attention of the company and included in the remarks section of the surveillance report. (Although the approved company in some instances may have up to the date logos, they may still have stationery/brochures showing the previously issued MVC Certification and AIAS logos).

In this instance, it is permissible for the company to continue use of the previously issued logos on the understanding that the new logos must be used at the next printing.

7.0 ADDITIONAL CONTROLS

All MVC approved/certified companies may submit proofs of advertising or promotional materials which depicts the MVC Certification and AIAS logos to MVC for the following purposes:

To ensure that the correct logos are shown and are being used in accordance with this SOP.